Your competitor’s product just hit the market. How big was the splash?
With DRG’s Emerging Therapies module, you’re better equipped to learn about the uptake of new products and use that information to assess their impact on market dynamics and on your commercially available products.
Follow the ripples
Is a new product launch generating physician awareness? How long does it stay top of mind? And has it changed their prescribing preferences?
Know the current
How has the new drug altered its immediate competitive landscape? Will it force you to change your positioning strategy? What can you do to gain or retain a competitive advantage?
Gain a better understanding of how new brands are being received and what factors drive their success (or failure) in the marketplace, with physicians’ perceptions of their performance and where they fit into the treatment algorithm.